http://blog.compete.com/2007/09/14/facebook-activity-breakdown-application/
myspace will hate me for posting this. i swing both ways and in a nutshell, i find that;
myspace: architecture is too cluttered. content driven (especially those that stimulate human desire).
facebook: seems to be a more robust architecture. cleaner. ability to add/delete features via applications is a BIG plus. content may be a bit too tame. but they've only been open to us non student types for a few months. get rid of that college vibe but keep it down on the bling bling.
and myspace japan. STOP messing with my interface. i DON'T want to see your ugly translations and interfaces (sorry kid, you'll have to work harder). think from the core motivation/cultutre. translation is not a mechanical process, it is an offering of experience (dude, i have done it translation work, so i am not a drunk guy ranting on the street).
you can track my ip and make sure i get a friggn japanese menu automatically, that looks downright ugly. but what if the person can't read the lingo? i keep reverting it back to english manually, and the other day, i accidentally made it spanish. there was no simple "go back" or "revert to original language" button. i had to go to some other european language that would display english and go from there. try to explain that process to my mother.
**********************************************************************************
http://blog.compete.com/2007/09/14/facebook-activity-breakdown-application/
14 million people interacted with Facebook Applications in August
Facebook has been impressing more than just Compete over the past few months. As we reported on Tuesday, for the month of August, the social networking rising star is now ranked third in terms of pageviews, and may have started to finally pull users away from MySpace. But if Facebook was a novel, this domain level traffic would be the jacket; to get to the story you have to open it up…so here’s chapter one.
Because of the Facebook’s design, it is essentially impossible to do anything as a non-member. While Facebook received over 26 million visitors in August, a little over 22 million end up signing in. The chart is a visual representation of the Activities that the Facebook community used in August. The size of each circle represents the share of total Facebook visitors who are involved in each activity, and the shade of color represents intensity of use (based on both visits per month and time per visit). For each activity, the number of monthly visitors, total number of visits and time spent during each visit is listed within each activity’s circle.
Of the 22 Million people who logged into Facebook in August, nearly 21 Million go on to check their profile or their friends. Beyond that, activities differ:
* 14 million people interacted with Facebook Applications in August.
* Applications are also highly engaging; capturing more time per session than any other activity on the site.
* Over 16 Million people browsed photos in August. On average, they viewed nearly 150 per month.
* Only 80,000 (or .3% of total active members) “poked” someone in August.
Facebook’s story is far from over. With school back in session how will things change? What sort of implications will search indexing have on site growth, member privacy, and member engagement? We’ll cover all this and more before we close this book.
* Note: the “read discussion boards” activity is defined as opening up a specific group’s discussion board, as opposed to reading the latest comments on a group’s home page.